Moogoo milk wash uses a combination of 6 different natural cleansers. a small amount of many different cleansers can be less irritating than using one. we also add other ingredients to help skin conditioning. initially formulated as a face cleanser, we put it in a larger bottle as why should the rest of the body be forced to use something not as good.we added genuine ingredients (not gimmicks) to prevent drying of the skin. milk protein (casein) is similar to the skin’s own protein and helps maintain elasticity. the natural ester glycerol oleate helps to prevent skin water loss and leaves the skin smoother.our body wash does not create big bubbles like a synthetic detergent. it washes gently and without drying of the skin. because it is so gentle it is also a no tears formulation in children’s eyes.ingredients:aqua, decyl glucoside (glucose based cleanser), sodium lauroamphoacetate (coconut derived cleanser), behentrimonium methosulfate (canola based detangler), lauryl glucoside (glucose based cleanser), cetearyl alcohol (plant based emulsifying wax), cocamidopropyl betaine (coconut derived cleanser), glyceryl oleate (skin conditioner), coco-glucoside (glucose based cleanser), allantoin, piroctone olamine, fragrant oil (phthlate free).